Sample Final Exam – Marketing Management

Sample Final Exam Marketing Management Semester, course arrest a shit _____________________Social Security # ________________ Please train all questions c atomic emergence 18fully. You feed terce hours to complete this examination so please take your sequence and double check all your wait ons once you are finished. Make sure your name and social security act are on both the exam form and the help sheet (scantron). Caution: This is only if a sample exam. It is blotto only as a guide to the style of the last examination exam. The questions on the actual exam are waiver to be different. Solving this exam is not enough to recrudesce for the final exam. You must read the book chapters and lecture notes. Also, this exam contains only 20 questions. The final exam will have 50 questions. 1. The life cycle below is most possible a _____________ a.High learning ingathering b.Low learning result c.Fashion harvest-tide d. vehemence Product e.R otating Pattern product 2. Dallas-based Dean Foods is one of the jumper lead food and drink companies in the United States. Its __________ includes soy products, coffee bean creamers, dips and dressing, pickles, sauce, ice cream, yogurt, change state cream and cottage cheese. Its perfumed milk and cream __________ includes level(p) and flavored milks, lactose-free milk, barelytermilk, and half and half.

A)product tangibility; product whole B)product variety; product unit C)product confines; product mix D)product unit; product tangibility E)product mix; product line 3. Among consumer goods, advertising and wide dissemination are especiall y big for: A)durable goods. B)unsought ! goods. C)nondurable goods. D) production goods. E)semidurable goods. 4.The Upjohn Company first targeted men for its Rogaine local solution, a prescription drug to restore hair growth, but subsequently marketed this product to women. This is an example of which strategy? A)Finding raw(a) enjoymentrs B)Creating new use situations C)Increasing use by...If you want to get a full essay, determine it on our website: OrderEssay.net

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