The Tyre Industry

Introduction According to Hill and Jones (2004 p 37) an attention is a number of companies which set up similar products (services) that please the alike customer needs. There ar nearly one billion expels produced all(prenominal) year across the globe (Tyres recycle 2004) and they are one of the just about important safety components of any vehicle (Consumers Reports 1997). This creates an diligence which serves a working(a) need to all drivers. The industry provides all automobiles with a bouncy component for lofty performance. This authorship concentrates on the orbiculate tire industry, but has a token focus on cable gondola tires. Key Players and The foodstuff Share The global tire industry is mainly dominated by four international tyre manufactures. These are Michelin (France), Bridgestone/Firestones (Japan), Goodyear (United States) and Continental (Germany). Datamonitor (2005) found that, Michelin is one of the worlds largest manufactures of tyres wit h a exploit piece of ground of over 20% of the world tyre foodstuff. Bridgestone/Firestone is a very close contender of Michelin with 18% of the marketplace share. (Datamonitor 2005). In total, the four leading players in the global tyre and surface industry collectively control approximately 61% of the market value share.(Datamonitor 2004). Continental did increase its global Market share tremendously since 2002. In 2002, Michelin, Bridgestone and Goodyear had nearly 60% of the global tyre market between them.

(Tierney, Palmer, Dawson, Muller 2002) Product lop Tyre manufacturers produce more consider products to result in higher demand and popularity. Tyres to suit unalike driv ing conditions stick out also been produced! , Wet weather tyres are offered by most manufacturers (Mintel 2001). Amongst these developments are also tyres invented with; low-noise, better grip, durability, lower lolling resistance (Mintel 2001). Tyres for high performance have experienced consistent increase due(p) to the increase in popularity of the sports car and 4x4 vehicles (The Tyre Industry... If you want to bear a full essay, ordination it on our website: OrderEssay.net

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