The Management and Marketing Strategies of COSCO

SUMMARYCOSCO has do two major reforms in the system of merchant vessels routine since 1993 in accordance with the principles and policies laid down by the government of China regarding the reform of big and medium-sized state-owned enterprises, taking into expression the trend of development of international tape drive foodstuff and what is compulsory by the development of Cosco itself. (Wei Jiafu, 1999) The purpose of the reform is to ca-ca a system of management and operation that is characterized by the integration of operation and management and integration of operation and trade on world-wide basis thereby enabling the core business of COSCO, i.e. transfer to become more market-oriented, to improve its service standard and to federal agency its competitive edge. Their mission statement outlines that they aim ?To be a world leader in shipping and logistics services by maintaining trustworthy relationships with our customers, employees and partners, our ever-lasting promise is to provide best services to our clients and maximise returns to our shareholders, our eternal belief is to build up an image of credibleness and reliability?Insist on honesty, pursue for excellence, and enable COSCO hookup to create a world?s renowned office while providing high quality products and services to customers.?In this grammatic case study we will present the management and marketing strategies of COSCO which made it an international giant, and its logo is widely recognized more or less the world. At the beginning we briefly state the past and present of COSCO. Then, on piece 2 the management strategies are analyzed. On section 3 the marketing strategies are discussed through examples fix on COSCO?s website. The conclusion highlights briefly the most eventful strategies. careen OF CONTENTS1.COSCO: past and present rogue 32. instruction strategiespage 32.1.Decision ? making managementpage 42.2.Objective Management page 42.3.Enterprise Risk Manageme ntpage 42.4.Lean Managementpage 52.5.Quality! Management System ISO 9001page 52.6.Environmental Management System ISO 14001page... If you wish to get a full essay, order it on our website: OrderEssay.net

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