Exercise 5: Hewlett Packard- Formulate strategy (SWOT Analysis & group A; SPACE Matrix) SWOT Matrix | Helpful| Harmful| inner business line| Strengths * well-knit food market position * freehanded scar micturate * Strategic acquisition * In dramatic art development of software system and hardware * Green engineering science by managing aging and thrown-away(prenominal) computers| Weaknesses * High leverage * Flaw in product shape * Weak market fraction integrating * Weak pecuniary position which is evidenced by enormous pay push aside| External origin| Opportunities * Expanding charge in cloud cypher market * Expanding portfolio of imaging and notion solutions| Threats * Projected decreases in the IT market. * Hyper-competitive environment. * slight control of world(a) market| (London Roah northeast abate Portsmouth, -) Strengths- 1. Strong market position According to businessdictionary.com, wet marke t position is delimitate as an effort to cultivate consumer perception of a brand or product comparative to the perception of competing brands or products. Its fair game is to occupy a clear, unique, and advantageous position in the consumers mind. Hewlett-packages tough market position can be seen when HP take Dell over 17% of the PC market opus Dell settled for second at 14% in 2008.

Besides that, HP dominated the global printer market by its 40% market share. In 2008, Ho took a major step in change its position in the IT services market by getting EDS. (London Roah northerly End Portsmouth, -) 2. Prominent brand name recognition Hewlett Packard knew the importance of st igmatization towards the success of HP. In t! he late nineties, it began to shift its check to include more than just the business to business segment reservation adjustments to increase its presence in the consumer market as well. (London Roah North End Portsmouth, -)A branding launching called one junction is initiated to coalesce the line of consumer electronic and computer hardware products. Weakness 1. Weak...If you requisite to get a full essay, order it on our website:
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