Competitive Forces And Swot Analysis

Assignment #2: Competitive Forces & SWOT summary Dadrian Jackson Etido Akpan strategic Management October 23, 2011 Discuss the trends in sell of native nourishments and the impact of these trends on Whole Foods food market. The combined rude revenue of regimens and beverages labeled as cancel or primitive was near $62 billion in 2007. This represented about 7.3 portionage of total U.S. grocery insert gross revenue of approximately $850 billion. While sales of native products had increase at double-digit rate in the 1990s, growth had slowed down to the 7 thru 9 shareage range since 2000 (Thompson, Strickland & Gamble, 2010). consort to the constitutional Consumers Association, sales of organic foods in the United States hit $17 billion in 2006. This number increase by 22 percent from 2005. When infixed foods and beverages were lumped in with organic foods and beverages in 2006, U.S. retail sales increased to $28.2 billion. Organic food sal es represented 3 percent of total U.S. retail food sales. nigh 31 percent of overall organic food sales in 2006 were by dint of mainstream supermarkets and grocery stores. In addition, 24 percent of organic sales were through leading natural food supermarket chains, such as Whole Foods, Wild Oats, and Trader Joes.

According to the United States department of Agriculture (USDA), 2000 was the first year that much organic food was sold in supermarkets and grocery stores than in the countrys 14,500 natural food stores. Since 2002, most mainstream supermarkets had been expanding their natural selections of organic products. Fresh constitute down was the most popular organic product. Mea ts, dairy, prick and snack foods were among! the windy ontogeny organic products. Most supermarkets stocked with a selection of organic food items and the number of items they carried was growing (Thompson et al., 2010). Whole Foods Market had launched its own private-label brand of organics. In 2006, it was bedded as the twenty-fourth leading supermarket retailer in northeast America....If you want to get a full essay, order it on our website: OrderEssay.net

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