Describe What Effects Australia’s Concentrated Media Ownership Structures May Have On The Content Available In Commercial Media.

Concentrated Media Ownership and its ImplicationsMost industrialized societies understand that monopolies ar generally harmful to the average consumer , and umpteen read taken shade to protect the consumer from price gouging and some other related misbehaviors of monopolistic companies . regrettably , the media can also be a monopoly . If a oscilloscope of media providers is controlled by a small number of companies or individuals , the presidency issue can be equally as damaging to readers and viewing audience , the consumers of media . Thus , this type of turn media letership in Australia mischievously limits the type of programme available to the readers and viewing audienceConcentrated media entrustpower in Australia affects consumers in two realms : the entertainment industry and the breeding industry . The bailiwick in both of these realms is severely expressage by concentrated media ownership . With television programmers vying for ratings , the station be going to present populate a big sexually transmitted disease of what sells . The diversity of programming will suffer , with shows that focus on education , the humanistic discipline and hearty issues suffering in lieu of violent offensive activity dramas , sexual sitcoms and other saleable programs . According to Ted Turner , a media mogul himself , Media companies have gotten so large and concentrated that an sovereign voice has an nearly impossible time endureting started in any kind of meaty agency , and that s a broad tragedy for our country (Lieberman , 2003 . The issuance is a whole group of the same old thingWith an counterbalance wider impact is the intelligence operation media . The watchword media has change by reversal the 4th estate in the eyes of umpteen , as it is present to watch a nd report issues of political and social con! cern . According to media analysts the media plays a vital role in linking citizens and the state (text , 2006 ,. 41 . Unfortunately , when the media companies take monopolistic or oligopolistic , these wide ranges of news coverage diminish .

Political affiliations become to a greater extent important than objective account while yellow(prenominal) , dramatized news becomes the norm because it is what sells advertisementsRalph Nadar , a prominent economist , fears that this reduce , which is the norm in Australia , especially after the amendment to render companies to own multiple place or newss in a virtuoso market , will lead to a dumbing lot and in conclusion to censorship o f certain content . It will lead to more absentee , remote , syndicated , and automated control of topical anaesthetic TV stations , warns Nader (Benjamin , 2003 . The frightening thing is that media can evening affect policy because the elected officials , with the support of the TV stations , ultimately retrovert the laws for the state (text , 2006 ,. 32At its worst , the media can very determine what people believe This happens for two reasons . First , if the media does non report news then the public does not have it off the facts . Secondly , the way the media spins the news via the reports it airs affects the interpretation of the events . This has grievous implications for all viewers . The nation s most powerful media companies are trying . to reach control over the news and teaching that Americans are...If you want to get a full essay, order it on our website: OrderEssay.net

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