Mktg209

MKTG209 Global Marketing seance 1, 2012 Department of Marketing and direction MACQUARIE CITY CAMPUS unit of measurement OUTLINE Year and Semester:2012, Session 1 Lecturers:Brenton Price Prerequisites:MKTG101 Credit points:3 credit points Students in this unit should read this unit outline c befully at the start of semester. It contains important information about the unit. If anything in it is unclear, enjoy consult one of the teaching staff in the unit. approximately this unit This unit is designed to introduce students to the management of orbicular selling, use the merchandising concept. It considers environmental factors and how selling management decisions are expunge by those environmental factors. It develops an awareness and understanding of orbicular selling concepts including: globose competitiveness; anti-globalisation sentiments; market entry optio ns; global price; product and promotional standardisation versus customisation; distribution and logistics practices; outside(a) market strategy, planning, implementation and control.

MKTG209 looks at the special issues involved in applying merchandising principles in markets other than our own familiar home market. It looks at the growth in international marketing globally, the international marketing environment, especially the marketing implications of differences in the political/legal, scotch and mixed bag/cultural factors in various markets. This unit will economic aid to broaden students outlook on the multitude of factors that affect international marketing. In a 13 week semester it is unworkable to stool! students all the cognition they require. It is hoped that the program will be affect enough to give students a desire to draw out their knowledge in their own time and as their careers develop. Students should record that umpteen of the factors affecting global marketing will flip all over time. Good marketers...If you want to get a full essay, hallow it on our website: OrderEssay.net

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